Advert Idea - M2

An idea I have had for a new advert for Nestle Quality Street is to have a series of adverts that shows how each of the different chocolates ended up on "the street" and give each of the chocolates different personalities. For example, the green triangle being a bit of an outsider and not fitting in anywhere and the purple hazelnut being a strong, attractive woman.

I believe this idea for an advert will work because Quality Street's sell large quantities around Christmas time and are shared around the family, made up of different personalities. Many individual family members may be able to relate to at least one of the chocolates' personality/background. As well as this, the target audience will remember the adverts as they will be distinctive and memorable, resulting in increased sales of the product. Another reason why I think this idea for an advert will work is because it will make the audience think about how each of the different chocolates got their colour of packaging and filling, similarly to how each individual got to where they are in life now such as the job they have and where the live.